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Roku's new streaming stick lineup is needlessly confusing
Apr 24, 2025
The Plus is 4K, but the 4K is better than the Plus, okay?
Roku has just announced a bunch of new products, and we're delighted with the new mini-LED Roku Plus Series TVs, which bring that screen tech down to an unbelievably new low price – considering how much we liked the previous Roku Plus Seriesand the Roku Pro Series TV with mini-LED, we're excited for the value of these new models.
Roku also announced some new streaming sticks, and this is where things get, uh, sticky. There's nothing wrong with the sticks themselves, which replace the old Roku Express models in Roku's range – one delivers budget streaming with HD only, and one delivers 4KHDR for a little more money.
But it means that Roku's streaming stick lineup is now stupidly confusing if you're looking for a 4K option.
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There are three products in Roku's stick range: the Roku Streaming Stick Plus, the Roku Streaming Stick 4K, and the Roku Streaming Stick. Let me ask you a couple of questions about them…
You have a 4K TV, and you want a 4K streaming stick, obviously; which should you buy? The 4K model, of course. Well, except, the Plus also does 4K.
Okay, now you know this, here's a follow-up: Which is the best model in the range, with the most advanced features for 4K HDR viewing? Probably the Plus, right, since it does 4K, but it's Plus. It's more.
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