Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a return to that menacing pastel eyeshadow from Jawbreaker.

Included in today’s issue: Addiction Tokyo, Beauty Creations, Billie, Brush On Block, Colourpop, Dermatologist’s Choice Skincare, Glossier, Hilary Duff, Iris&Romeo, Noteworthy, Oribe, Prequel, Rhode, Shark Beauty, Thrive Causemetics, Tonymoly, Trixie Mattel, Tweezerman, Typology, Vera Wang, Wonderskin, YSE Beauty and that creative writing class you kept skipping in college.

But first…

Once upon a time in Beverly Hills, there was a war on prom night. It was 1991, and the suburban teen arriviste Brenda Walsh wore the same off-the-shoulder cocktail dress as the school’s ruling golden girl, Kelly Taylor. A catfight ensued. Nails were broken. YouTube tributes were dropped.

It’s been 25 years, but Alex Brands says high schoolers still panic when their friend arrives wearing the same thing. “It wouldn’t be a dress now, though,” he explained to me. “The most offense happens when you steal someone’s smell. It’s like infringing on their identity.”

Brands has some experience with this as the former marketing head of Madhappy, the coveted hoodie label with a cool-kid value somewhere between LoveShackFancy and a forbidden vape. At the streetwear label, Brands built collaborations with everyone from Gigi Hadid to Larry David. (Fictional celebrities like Buzz Lightyear were also beamed into the label via Pixar deals.) His work also served as a silent prototype for Rare Beauty by wrapping Madhappy’s mental health charity in a product you could wear like a brag.