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David Jonsson is Ready for Something Scary and Exciting
Apr 30, 2025

The face of Gucci's new Lido campaign on his sea legs, joining the Gucci family, and what drew him to his forthcoming projects, including Frank Ocean's directorial debut.

What if the secret to becoming a hot young thing in Hollywood lies on the wooden deck of a boat floating in a marina in Italy? Testing that theory, and perhaps proving it to be true, are David Jonsson, Daisy Edgar-Jones, and Aliocha Schneider. The three actors are the stars of Gucci’s Lido campaign this summer, shot by Jim Goldberg. In those images, the trio is photographed out at sea on a sailboat. One of the last times it got its big on-camera moment? In The Talented Mr Ripley, carrying the hottest thespians of the ’90s. For Jonsson, that was a real pinch me moment. “To think Jude Law, Matt Damon, Gwyneth Paltrow, and Philip Seymour Hoffman were on that exact same boat at roughly the same ages we were, that was pretty cool,” he says.
We’re not yet halfway through 2025 and yet Jonsson’s year has been laden with pinch-me moments. He won the EE Rising Star BAFTA in February, following in the footsteps of Daniel Kaluuya and Tom Hardy, and was simultaneously in the middle of shooting the forthcoming, mysterious movie project by Frank Ocean. That’s one of four things he’s got coming up over the next calendar year.
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