This Insignia model has the size, features, and resolution of TVs that cost far more, even at full price, which makes its value at this sale price unbeatable. After all, it’s not uncommon to see 4K smart TVs in the 65-inch class costing upwards of $600 (or even well over $1,000 in the case of Samsung’s The Frame TV).

It’s got Amazon’s Fire TV streaming interface built in, erasing the need for a streaming stick. All the apps you could want are there — including Netflix, Hulu, Paramount+, Max, and Apple TV+. Live TV streaming apps like YouTube TV and Sling are also right there to download. You can hook up an antenna for free local channels and use the three HDMI inputs for Blu-ray players, gaming consoles, and other devices.

The 65-inch TV also has Dolby Atmos audio output, which works best when hooked up to a compatible soundbar and will make Mom feel like she’s actually involved in the next Real Housewives screaming match. Other nice features include the voice-activated remote and the ability to link it to your existing Alexa smart home devices.

“The picture is amazing,” wrote a second shopper who called it a “steal.” Other reviewers say it’s “incredibly light” and “easy to hang on a wall.”

No matter if you’re buying it as a gift for your mom or yourself, this Insignia 65-Inch TV is a can’t-miss investment at this price — especially as looming tariffs are expected to raise the prices on big-ticket electronics. Shop a few more smart TVs below that we also found on sale at Amazon right now.