Hasan Sukkar, the founder of AI startup 11x, is stepping down from his role as CEO, Sukkar announced on LinkedIn this morning. Prabhav Jain, 11x’s CTO, has been named the company’s new CEO.

Sukkar will move into a “non-executive chairman” position, where he will work with Jain on “strategic direction, product vision, industry relationships, and opening new market opportunities,” Sukkar wrote on LinkedIn, helping 11x in any way he can “into the future.”

“I’ve spent a lot of time thinking about what it takes to go from a fast growing startup to an enduring enterprise grade scale-up, and I have realised that I love building from the ground up. It’s in my bones,” Sukkar wrote on LinkedIn. “I love 11x and believe in our mission deeply. We have a massive opportunity ahead. But sometimes, loving your company means knowing when to pass the CEO baton for the next leg of the race.”

As TechCrunch previously reported in March, 11x at that time had been showing off customer logos on its website of companies that were not active customers, and one of those companies was threatening to sue over the matter. Other sources also told TechCrunch that the 11x product had issues and the company had struggled with customer retention. Some employees also described the startup as a grueling place to work.

11x has raised more than $70 million from investors, including a $24 million Series A led by Sarah Travel, a general partner at Benchmark, and a $50 million Series B led by Andreessen Horowitz.