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9 Best Brow Gels to Help You Frame Your Face
May 6, 2025
All it takes is just a few swipes of an expert-approved formula.
Collage: Gabrielle Castrillon; Source images: Allure editors
You won't catch us without at least one of the best brow gels in our makeup bags, purses, and desks. Whether we wear them alone or layer them with other brow products, eyebrow gels can make a huge difference in our facial structures, lifting hairs for a laminated effect, lending a thickening effect in sparse areas, or even tinting hairs to neutralize grays. Compared to pomades, pens, and powders, gels are beginner-friendly and versatile, allowing you to manipulate shape and volume with just a few swipes. Let us introduce you to our favorite brow gels, whether your priority is shaping unruly brows, conditioning dry, brittle hairs, or maintaining the strongest, sweat-resistant hold possible.
Our Top Brow Gels
Frequently Asked Questions
Best Overall: Anastasia Beverly Hills Brow Freeze Gel
Anastasia Beverly Hills
Brow Freeze Gel
Sarah Kinonen applying Anastasia Beverly Hills Brow Freeze Gel
Sarah Kinonen
Why it's worth it: You've probably seen a laminated brow or two in your day, and while it's certainly a vibe, the cost and commitment may not float your brow boat. So, what's the next best thing? Anastasia Beverly Hills's Brow Freeze Gel. Just a few swipes sweep and set your brows in whatever direction you please, with a nice boost of volume included. This glycerin-spiked formula defines and easily lifts brows, while biotin conditions fine hairs. For a gentler hold and a lightweight feel, reach for the brand's Original Brow Gel, another favorite among the Allure team.
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