If you're leading an insurance agency, you already know healthcare is shifting, and that shift is changing how you sell. Consumers aren't just looking for coverage anymore. They want a healthcare experience that works for them. They want doctors who take the time to listen, plans that offer real value and coverage that protects them from financial risk. That's where value-based care comes in.

This model isn't just another industry trend. It's changed how doctors get paid and how patients receive care. Instead of rewarding providers for the number of visits, tests and procedures, value-based care incentivizes them to deliver better outcomes. That means longer appointments, more preventive care and stronger patient relationships. The result? Better health outcomes, lower costs and a system that actually puts patients first.

For insurance agencies, this shift is an opportunity if you and your team know how to approach value-based care the right way. The challenge is making sure everyone can explain the benefits in a way that resonates with clients. That's where solid leadership comes in.

To succeed in providing value-based care, your agents need more than just product knowledge. They need to understand how value-based care impacts their clients' decisions and how to position the right plans to meet those needs.