The UAE’s fashion scene is about to get a major high-street upgrade—Primark is officially coming to Dubai.

The beloved Irish retailer, known for its wallet-friendly fashion and homeware, has reportedly partnered with retail giant Alshaya Group to open three stores across the city by early 2026.

Shoppers can look forward to browsing racks of affordable basics, trendy pieces, and home essentials at Dubai Mall, Mall of the Emirates, and City Centre Mirdif—the first Primark locations in the UAE.

The announcement was made by Alshaya Group CEO John Hadden on Virgin Radio Dubai’s Kris Fade Show, where he confirmed that Primark’s famously low prices will be maintained in the UAE. That means jeans starting at just Dh50 and basic t-shirts priced at Dh15.

Before its Dubai debut, Primark will open its first Middle East store in Kuwait’s The Avenues Mall later in 2025, marking the brand’s regional entry point.

Founded in Dublin over 50 years ago, Primark has expanded to over 450 stores across Europe and the U.S. Its move into the UAE is a significant step in the brand’s global growth—and a major win for budget-conscious shoppers in the region.

Get ready, Dubai—fast fashion just got a lot more exciting.