Dale Earnhardt Jr. holds the crown in NASCAR’s realm of speed, fame, and fortune. His second Daytona 500 win marked the beginning of a far-reaching influence that extended beyond the racetrack. Since then, he has not only preserved the qualities that endeared him to fans but also evolved his legacy into a thriving financial empire—an enterprise fueled by roaring engines, corporate boardrooms, and broadcast commentary.

The NASCAR Hall of Famer is the richest person in the sport in 2025 due to his name and the empire he established. Dale Jr. has established himself as the model for how a driver can rule the asphalt and the industry thanks to the success of JR Motorsports and the innovative growth of Dirty Mo Media.

Dale Earnhardt Jr.’s net worth ranges between $300 million and $400 million as of 2025. This substantial wealth stems from a multifaceted career that extends beyond his achievements on the racetrack.

After his time with NBC Sports ended in 2023, Dale Earnhardt Jr. joined Amazon Prime Video and TNT Sports as an analyst for the NASCAR Cup Series as of 2025. NBC, Fox, Amazon, and Warner Bros. Discovery are all parties to NASCAR’s new $7.7 billion media rights agreement, which includes this relocation.