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I compared Aldi, Sainsubry's and more supermarket crumpets — one's better than Warburtons
May 10, 2025

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Crumpets are a beloved British snack, almost as good as having a warm buttered slice of toast. In fact, they’re far more interesting than sliced bread.
Back in 2023, a massive 2.3 million Warburtons crumpets were baked every week, equating to 124 million crumpets baked every year. I haven’t had a crumpet in years so obviously I have to start with the best. I put them to test against those from Aldi, Sainsbury’s and an unusual-looking one from Waitrose.
Prices ranged from 45p to £1.50, with Sainsbury’s price matching to competitor Aldi. A good crumpet should toast evenly, soak up butter like a sponge, and comfort your soul. This is how it went.

Warburtons Crumpets — six for 79p

The classic, the OG, the holy grail of crumpets. Warburtons’ name is synonymous with crumpets and always seems to be the go-to brand for anyone wanting a comforting, butter-slathered bite.
Wonderfully soft and squishy without being too firm or dense, the crumpets are just as I remember. Toasted for two minutes, I was surprised to see just how little it seemed to toast, but it was clearly cooked.
The cooking time was just enough, taking me back to younger days when I used to snack on crumpets and tea cakes. Despite my attempt to smother with butter, it didn’t absorb as best as I thought, rendering the sponge slightly flavourless and bland.
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