On any given day, poking around for TVs on sale is all but guaranteed to turn up at least some decent steals.

Of course, retailers don't casually offer their best TV prices year-round, and TV deals may soon be much harder to come by as tariffs invade the consumer tech market. Though TVs haven't quite been affected as overtly as the Nintendo Switch 2 or Xbox consoles, a majority of the best TV brands do their manufacturing in countries facing steep import rates. (LG is reportedly considering raising prices due to tariffs, while Samsung may be safer since most of its production is anchored in Mexico.)

Either way, knowing when TVs are cheaper than usual is a good adult shopping skill to have. The selection of live TV deals fluctuates depending on the month, and understanding the peaks of the TV calendar is a crucial chapter in the unofficial TV buyer's guide.

Luckily, the best TV deals do peak at a few specific times throughout the year. You're not totally screwed if you don't have the time or the budget to scope out a new TV during Black Friday chaos (though that is the best time to buy a TV — spoiler alert). Aside from Black Friday, NFL playoffs season, and spring are two other times that you'll find a lot of TVs on sale (and at lower-than-usual sale prices), including premium flagship models that don't get much action otherwise. Let's break down the strategy.