Is Sony about to announce a new camera? Or maybe even two? The evidence is pointing that way, even if details are extremely thin on the ground.

Sony Alpha Rumors has today updated a short news story, adding ‘confirmation’ that the company will unveil a new E-mount mirrorless camera on May 28, 2025. As to what that camera might be, the story barely speculates – although it does say that it will not be a successor for the Sony A7 IV.

We’ve long suspected that a new Sony A7 model is on its way, however, and the fact that the price of the current Sony A7 IV, released back in 2021, has recently dropped to record lows strongly suggests that something is in the offing. So, we’re still expecting a new baseline full-frame model from Sony to be announced this year – just maybe not as soon as May 28.

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While the piece is light on detail, Sony Alpha Rumors’ story does mention that the new camera may feature a reworked ‘tilting EVF design’. Tilting viewfinders are a rarity on mirrorless cameras, but we have seen them before – perhaps most notably on the 2018-released Panasonic Lumix GX9.