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15 Clean Beauty Products That You've Crowned 2025 Allure Readers' Choice Award Winners
May 15, 2025
Each of these products is free from ingredients that don't meet Allure's clean beauty standard—parameters we put together with the help of toxicologists, dermatologists, and chemists to bring some clarity to an infamously murky category. What else is clear? Our readers can't live without these phenomenal formulas.
Vanessa Granda
All products featured on Allure are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
It's easy to tell when your house is clean (surfaces dusted, floors mopped) or your mouth is clean (teeth flossed and brushed, tongue scraped). But knowing when your beauty products are "clean"? Well, there's a reason we used quotation marks there. As it stands, there's no widely recognized or regulated standard for what constitutes a clean beauty product. This means the word "clean" can mean different things to different people—and different brands and different retailers—which causes confusion at best and misinformation and fearmongering at worst. So, almost six years ago, Allure developed its own clean beauty standard to make it crystal clear what we mean every time we designate something as "clean."
All 15 beauty products on this list meet Allure's clean standard, but that's not why you honored them with Readers' Choice Awards this year. These hair, makeup, and skin-care formulas are winners not only because they meet our strict criteria but because they meet your exacting standards for quality, effectiveness, and performance. Whether it's an aluminum-free deodorant that offers hours of odor protection or the superfood-spiked cleanser you've voted for seven years in a row, these formulas are so incredible they even impress people who don't pay much attention to sulfates or cyclic silicones. Read on to discover each and every one.
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