We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.

The streaming service Prime Video is preparing a significant expansion of its contextual ad-targeting capabilities, according to a pitch deck reviewed by ADWEEK and two people familiar with the matter.

The new system would dramatically increase the number and granularity of the contextual audience segments available to marketers, offering ad buyers categories such as Female Voices, Top Trending, High Income Households, and Coviewing. Currently, Prime Video only offers genre-level segments, such as horror, action, and sports.

The forthcoming product, which has an unknown release date, would add tremendous value to Prime Video because this kind of contextual targeting would unlock the value of its large content library, according to the first person.