According to a slew of recent studies, the average adult spends nearly six hours a day—equivalent to 88 days a year—looking at their mobile phone screens. While there’s much to say about the social consequences of this behavior, one thing is unambiguous: Completing transactions by phone is standard behavior.

In our line of work, we see QR codes as one of a host of tools that connect the physical world to the mobile experience. More and more, websites are leveraging QR technology to make customers’ lives simpler. You might be sitting in a bar, restaurant or store and want to leave feedback, sign up for something or respond to a flyer. In those situations, the QR code acts as a bridge to the online form.

Typing out a long URL is, frankly, a pain. Scanning a QR code is much easier. It brings you directly to the form where you can provide whatever input is needed. Sure, people can search and click links on their phones, but there’s still a lot of information around us offline. We’re not fully in the Matrix, yet—we still live in the physical world.

To be clear, QR is only as good as the form to which it connects. Vendors need an online form builder that asks the right questions, connects users to the information they want and need and makes the whole experience smooth. Long-term, we believe AI is going to be a helpful tool in improving the way forms are built, but right now, it can still pose an engineering challenge.