Durex’s ad on RCB vs PBKS final leaves internet in splits: ‘18 years and 2 virgins’. (IMAGE: INSTAGRAM)

The IPL 2025 final between Royal Challengers Bangalore and Punjab Kings is making headlines not only because of the immensity of the match but also for the viral memefest it has sparked.

Sexual wellness brand Durex, known for its condoms and cheeky marketing, dropped an ad that’s setting social media on fire.

In a clever double entendre, Durex captioned its post: “18 years and 2 virgins. Who will get lucky?". These captions were a playful dig at both teams, neither of whom has ever won an IPL title in the league’s 18-season history.

The ad was quick to go viral on Instagram soon after it was posted. Durex shared it on its Instagram page with a caption that also amused social media users: “First times are always special! Who are you rooting for?"

@TravisbickleCSK, an X user, commented sharing the ad: “Durex always delivers". The post has over 1.3 million views. The original Durex ad has 201,354 likes.

“Well played Durex paaji," commented user _aneesqureshi. “Durex you got best employees," akshayr0807 commented on Instagram. People on X called it “marketing gold" and others joined the meme-fest.

RCB, with star-studded squads over the years, has reached the finals three times but always fallen short. Punjab Kings made it to one final in 2014, only to finish runners-up. Durex’s wink at this long-running drought and the promise of “finally getting lucky" struck a chord with fans who’ve waited years for a trophy.