When a company decides to expand into a global market, there are standard considerations. Many prioritize market research, entrance strategy, and regulatory and compliance compatibility. Still, another factor should always rise to the top of the list: relationships.

Building strong relationships is essential for navigating the complexities of global expansion and ensuring long-term success. Having grown up in Dubai and worked across multiple global markets, I’ve gained firsthand experience in managing the nuances of global relationships. Based on this experience, here are my tips for successfully building and maintaining strategic client relationships globally.

Meaningful global client relationships require a deep appreciation for cultural differences. Understanding communication styles, business etiquette and decision-making processes in various regions enhances collaboration. Businesses should invest in cultural intelligence training for their teams to navigate these differences effectively.

It’s no secret that clients and partners appreciate high-touch, personalized engagement. Multinational corporations like Salesforce and IBM have built trust through transparent communication and customized client solutions, strengthening their global presence over the years. Taking the time to understand clients’ unique challenges and goals builds trust. Transparency in communication, particularly when navigating different market regulations, strengthens credibility