A designer chocolate purse has caused a stir online after a woman accidentally broke it in front of millions. But this isn't just any sweet treat — it's a genuine Louis Vuitton creation, worth more than most people's weekly shop.

The purse in question is known as the Louis Vuitton Chocolate Egg Bag, and it's a real product made by the fashion powerhouse. Unlike traditional handbags, this one is entirely crafted from chocolate, designed by pastry chef Maxime Frédéric. Frédéric is a recognised name in pâtisserie, serving as head pastry chef at Cheval Blanc Paris and launching his own café in partnership with Louis Vuitton earlier this year.

In a recent video that went viral, a woman can be seen pulling her roommate's Chocolate Egg Bag from inside their fridge. As she is taking the video, the bag's chocolate handles snap and the bag falls to the floor in pieces. Viewers on Tiktok reacted very strongly, stating things like 'That's why you don't touch things that don't belong to you!', and 'I'd be so mad at you!', even going so far as to ask 'When do you move out?'

The viral video of the chocolate purse breaking has certainly put a spotlight on Louis Vuitton's innovative approach to luxury. While the accidental damage drew jokes and debate online, it also highlighted the rare chance to own a piece of edible fashion.