In a bold push to unlock Africa’s trading talent, proprietary trading firm WFunded has announced a $10 million funding program to support forex and crypto traders across the continent. The firm, launched in January 2024, has already funded over 1,700 traders, and now plans to scale that number dramatically with its new capital commitment.

Formerly known as Willis Capital, WFunded is quietly building what it calls “Africa’s most scalable trading evaluation engine” — a model that identifies highly skilled retail traders, tests them under real market conditions, and funds them to trade on live accounts with zero personal capital at risk.

While interest in trading continues to rise across Africa, most retail traders still operate with low-capital accounts, leaving them vulnerable to overleveraging and volatility. WFunded aims to reverse that trend.

Rather than handing out funding indiscriminately, WFunded uses a data-driven evaluation process that filters for discipline, risk control, and long-term profitability. Only those who demonstrate consistent performance through the firm’s in-house assessment system are granted live accounts — with 70% of profits going to the trader, and 30% retained by the firm.

“We built WFunded on the belief that raw trading skill exists across Africa, but without access to capital and proper structure, most never get a real chance,” the company said in a statement.