From Beyoncé to Post Malone and even Lana Del Rey, our favorite artists are fully embracing the cowboy-core craze. Think bedazzled saddle boots, classic wide-brimmed Stetsons, and now, a western-inspired fragrance courtesy of Tecovas.

Tecovas, the go-to for premium leather cowboy boots and rugged Americana style, has teamed up with luxury scent label Ranger Station to launch “Waterloo Ranger Station”, a unisex fragrance that might be the final frontier in cowboy style.

$94.00

The scent is an earthy-meets-edgy blend of rustic notes, balanced with hints of fruit and spice. It’s genderless and wearable for just about anyone (ranch hands and SoHo influencers included).

“At the very core of who we are at Tecovas, we believe that Western is a way of life, a feeling — and we wanted to bottle that spirit of the West into a signature fragrance,” says Samantha Fodrowski, VP of Brand Marketing at Tecovas, in a release. “Teaming up with our friends at Ranger Station again was a no-brainer. There’s a creative rhythm between our teams, and together we built something that feels both deeply personal and universal. The name of the fragrance, Waterloo, felt like the most honest way to tribute our Austin hometown roots and the notes that boldly capture our story.”