VMPL

New Delhi [India], July 5: A story that goes back to the very fertile heartland of Traori, Karnal in Haryana, the place where you find paddy fields that extend as far as your eyes can see. True to originality, high quality, and the fine flavour of tradition, Double Chabi, Founded by Late. Shri Kashmiri Lal, now led by his son Brij Bhushan Goel with a vision of Global expansion, Double Chabi is a brand that signifies quality to the people. Once a modest venture in the heartland of the rice bowl in India, today, this venture has turned into an internationally established rice brand, serving millions of families and chefs in different continents.

Having generations of agricultural background, Double Chabi is not a mere rice brand, it is a heritage. With the wisdom of the traditional farming methods and an adherence to quality, the following objectives are simple, yet strong mission the company has to do: to supply the world with the best rice and retain the essence of Indian tradition.

In the contemporary world, Double Chabi is exporting its finest varieties of rice to more than 15 countries in the world including some of the largest international markets like United States, Canada, the United Kingdom, Australia, Germany, Italy, Saudi Arabia, Bahrain, Egypt, Iran, Iraq, Kuwait, Jordan, Belgium and the United Arab Emirate. The fact that the brand has been established in these regions is not a measure of how good its products are, but a nod in the direction that it is gaining an increasing reputation of becoming a global ambassador of true Indian rice.