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Entrepreneur carves out niche in online wellness
Jul 13, 2020
It was after attending a convention in the US that Jillian Usagi decided to turn her passion into profit. She founded My Running Room, an online fitness and wellness company.
She realised that there was a huge gap in the market for onsite corporate dance fitness and strength training.
Most employees in major cities, she says, hardly finds time to go to the gym due to the heavy traffic. And even for those who were able to make it to the gyms, she says it is no longer possible due to the Covid-19 pandemic.
“Virtual classes are here to stay because Covid 19 has completely changed the consumer behaviour with some of our clientele preferring to continue with the online classes even after this pandemic subsides. The idea of taking the fitness right at their workplace was welcome by most organisations whom we approached,” Ms Usagi says
“My Running Room was born in Boston Massachusetts when I attended an entrepreneurial and leadership training at Babson College (Launch and Grow). My take away from this training was the need to get out of the comfort zone and venture into new business spaces. ‘Jump and the net will appear’. The deal was sealed later on in Orlando Florida when I attended Zumba convention, just for fun, since I love Zumba dance fitness.”
In 2019 she registered the company, injected about Sh700,000 in capital.
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