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Melania Trump bombshell: Real reason FLOTUS is HUGE ‘asset’ in POTUS campaign
Sep 30, 2020
The First Lady of the United States has an important role in Mr Trump’s election campaign, Director of the Democracy Institute Patrick Basham has s
The First Lady of the United States has an important role in Mr Trump’s election campaign, Director of the Democracy Institute Patrick Basham has said. Her presence in the President’s close circle shines a different light on him, changing how average voters perceive him, according to Mr Basham.
Speaking to Express.co.uk, Mr Basham said: “Melania Trump is an asset to Trump on the campaign trail because she is popular with his base voters and she helps to humanise him in the eyes of average voters.”
But, while she can prove advantageous for her husband’s campaign, during her time in the White House Ms Trump has gained critics as well as supporters.
Mr Basham added: “Although popular with conservatives and Republican voters, Melania remains a relatively unpopular First Lady among Democrats because the mainstream media have generally criticised her from Day One, in striking contrast to the fawning coverage they gave, and continue to give, Michelle Obama.”
But when it comes to popularity within the Trump Administration, the First Lady is not considered the most efficient family member.
According to Mr Basham, despite Ms Trump involvement in the White House, Jared Kushner may have made the most significant progress among his family members.
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