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Three pitches, two gyms and a balcony for Jurgen Klopp! Liverpool release footage of new £50m ‘world class’ training ground as naming rights deal ......
Oct 27, 2020
Liverpool’s new £50million training centre is expected to open next month – and it looks stunning.
And it will be called the AXA Training Centre after the insurance company won the naming rights.
The new development, based in Kirkby, will include three full-size pitches, goalkeeping and warm-up areas, along with two gyms, a sports hall, pool, hydrotherapy complex and specialist sports rehabilitation suites.
The move will also bring an end to their Melwood base, which has housed Liverpool stars for the last 70 years.
Liverpool chief executive officer Billy Hogan said: “The expansion of AXA’s partnership to include the naming rights of the club’s new Training Centre makes perfect sense.
“We have already seen their emphasis on driving health, wellbeing, confidence and self-belief, and so deepening their relationship in the field of training makes this partnership a great fit.
“We’re pleased to have AXA on board as we start this new chapter at the club and are proud to expand our relationship with a brand that shares our common values and aspirations both on and off the pitch.”
Thomas Buberl, chief executive officer of AXA, added: “We are extremely excited and proud by this landmark step in our partnership with Liverpool Football Club.
“The AXA Training Centre is a world-class facility that will forge a pathway of improvement, progress and success throughout the club’s first team and development squads.
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