What happens when two icons of bold flavor team up? Don Julio tequila and Popeyes are teasing fans with a collaboration kept under wraps, set to debut on January 31, 2025—just in time for Super Bowl LIX in New Orleans.

The teaser video on Instagram offers everything you’d expect from a cultural crossover moment: a DJ spinning Latin beats, Popeyes’ signature takeout boxes rebranded with Don Julio’s sleek tequila vibe, and social media buzzing with guesses about what’s on the horizon.

If online chatter is any sign, the anticipation is electric. Social media is full of playful theories, from Instagram comments to TikTok videos. Comments like, “Don Julio-infused fried chicken? It don’t even matter—I’m ready,” capture the energy of those eager for the big reveal.

Some are predicting a Carnival-inspired twist. As one user mused, “What’s this, friends? Seems like a match made in heaven for Carnival szn.” The timing couldn’t be better, with New Orleans—the birthplace of Popeyes—gearing up for the Super Bowl and its usual festive flair. Founded in 1972, Popeyes has always embodied the spirit of its hometown.

Fans are letting their imaginations run wild. User ChristineYi summed it up perfectly: “THE COLLAB YOU DIDN’T REALIZE WE NEEDED!! Omggggg.” Others are already begging for answers. “I need to know what y’all doing, and I need to know now,” wrote _melanynmonroe.