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Instagram On The Verge Of Being Overshadowed By Tik Tok

Tinah KE

Jan. 20, 2020

Evan Spiegel, the Chief Executive Officer of Snap Inc, a camera and a social media company that’s responsible for tech products like  Spectacles, a wearable camera and image and multimedia mobile app Snapchat is a big fan of TikTok and thinks it could become bigger than Instagram.
TkTok is a video-sharing social networking service owned by Chinese company Bytedance is a rapidly growing app where users especially Gen Z post short-form videos and best known for its viral dance challenges. The app is already the No. 1 entertainment app on Apple’s App Store(Instagram comes third after YouTube). App Annie ranks the app just behind Instagram in terms of monthly active users. In 2018, Instagram crossed the 1 billion monthly active users. In December, TikTok had 500 million monthly active users.
Evan Spiegel on Sunday said that he loved TikTok and that he’s a big fan on the “Bavaria” stage at the annual Digital Life Design Conference in Munich. It’s possible that TikTok could grow bigger than Instagram, he added.
Instagram has already started cloning features from TikTok such as updating Boomerang effects as it tries to catch up with TikTok in terms of creative effects for video.
Mark Zuckerberg has even shared plans to take on the app. “TikTok married short-form, immersive video with browse. So it’s almost like the Explore Tab that we have on Instagram. I kind of think about TikTok as if it were Explore for stories, and that were the whole app … So we have a number of approaches that we’re going to take towards this,” he said in leaked audio recordings.
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