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Why the TikTok 15-minute cleansing challenge isn’t great for your skin
Jul 14, 2020
TikTok is filled with people cleansing their faces for 15 minutes, but does it do more harm than good? Stylist’s senior beauty writer Hanna Ibraheem tried it.
Another day, another TikTok beauty trend. First we had the long winded but fairly effective foundation hack , then the dry shampoo trend and more recently, a clever trick to achieve a faux fringe . Now, TikTok is awash with videos of people cleansing their faces for 15 minutes. Yes, 15 whole minutes dedicated to just cleansing.
When I heard about this trend, my first thoughts were: honestly, who has the time?! Don’t get me wrong, cleansing is an incredibly important part of your skincare routine . It ensures that your face is clean and ready for the rest of your skincare products. So much so that, at night, you should actually double cleanse in order to make sure any traces of make-up, dirt, grime, pollution and, of course, SPF are gone.
“Your future self will thank you for cleansing as leaving your makeup on or the debris from the day overnight can clog your pores, preventing cell renewal and leading to the appearance of blemishes,” explains Daniel Isaacs, director of research at Medik8.
But when you factor in the other steps of your skincare routine, it just doesn’t seem feasible. I usually spend around one minute massaging my cleanser around my face, but 15 minutes sounded slightly excessive. Nevertheless, I gave it a go.
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